ELEVATOR PARKING SYSTEM IN TURKEY Research Paper

ELEVATOR PARKING SYSTEM IN TURKEY - Research Paper Example It is therefore inevitable for the company to employ an effective branding and marketing strategy that is intended at wining the loyalty of consumers to the brand. The incorporation of technology within the storage and elevator services is one of the most significant strengths of the company. This is due to the fact that technology is increasingly being applied and appreciated within business processes (Hume 35). In this regard it is evident that the image of the company id favored within the market as compared to competitors. In addition the usefulness, uniqueness and cost effectiveness of the parking system reflects its advantage over business rivals and hence a business strength. Furthermore the company’s brand has already established within the market which makes it at a better position within the market. The competitiveness of the company within the market is being challenged by competitive businesses. The competitiveness emanates from the businesses that provide the parking and storage services and the new entrants in the market. In addition, the company is faced with a challenge in its marketing strategy. This is one of the weaknesses faced by the company because the marketing strategy is not designed to achieve the loyalty of customers to the brand. The Turkey market is characterized by numerous market segments such as the middle working class who own personal cars, families, the rich and the wealthy. These market segments reflect the vast opportunities within the market which would be utilized by the company. Additionally the company has an opportunity of expanding its market through application of effective branding and marketing strategies. It is argued that through effective marketing communication, companies are able to promote the loyalty of consumers to the brand (Trumfio 43). The competition within this business from

Leadership, Innovation & Change Essay Example | Topics and Well Written Essays - 750 words

Leadership, Innovation & Change - Essay Example This was used by his father, a dental practitioner to communicate with his receptionist while the family also used it for communicating at home. Seeing his interest in computers, his parents hired David Newman to work once a week with Mark Zuckenberg but Newman found it hard to stay ahead of the prodigy. Mark Zuckenberg later studied at Phillips Exeter Academy where he excelled in literature, showed talent in fencing and also earned a diploma in classics. However, all through, he remained fascinated by computers. While still in school, he created the music software Pandora, which he named Synapse. After graduating from Exeter, Mark Zuckenberg joined Harvard University where he developed several software programs for fellow students such as CourseMatch (students could choose their classes) and Facemash (helped compare pictures of two students). The birth of Facebook has its origin in the social networking site Harvard Connection for which he was invited to work on by three fellow students (Biography, 2012). Mark Zuckenberg did work for a while but soon dropped it to start his own networking site along with two friends. This site allowed others to create profiles, upload photos and communicate with others. The group ran the Facebook out of their dorm at Harvard until June 2004. After the sophomore year, Mark Zuckenberg left Harvard to devote full time to Facebook and by the year end Facebook had 1 million users. In August 2005, the site was officially called the Facebook and the domain name was purchased for a reported $200,000 (Yadav, 2006). In 2005 Mark Zuckenberg received an investment of $12.7 million from Accel Partners which gave the platform a big boost. By December 2005 the site has 5.5 million users as Mark Zuckenberg granted access to other colleges, high schools and international students. Mark Zuckenberg received offers from Yahoo! And MTV Networks to buy his company, which he declined. Mark