Promote Products free essay sample

1. 1 Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you? At work we are currently promoting our GPS products. We have chosen to promote these via direct marketing and by targeting certain business types. I liaised with our sales consultants, who talk to these people on a daily basis, to advise on what language should be used and what information they felt was most relevant to put across. We needed a graphic designer to create and develop ideas for the letters and DL flyers being sent. I also needed to involve juniors in the business to assist with folding letters and stuffing envelopes as we had determined that this would be a cheaper option for the business than using a mail house. We will write a custom essay sample on Promote Products or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. 2 Make a list of resources you would need for the promotion and identify where you could get them. Explain any actions you would need to take in order to have the resources ready for promotion. The database we purchased contained 7,000 leads so we then needed to purchase paper, envelops, ink, return stamps and organise postage. Paper, envelopes and labels for return address were all ordered in advance from Staples. Ink was also pre-ordered to ensure we didn’t run out during the print job. We then liaised with Australia Post to determine the best way to post this number of letters. We chose their â€Å"clean mail† option which meant having to mark each envelope with a pre paid stamp before taking to the post office. This stamp was purchased through Australia Post.

John Tyler - Tenth President of the United States

John Tyler - Tenth President of the United States John Tyler was born on March 29, 1790 in Virginia. Not much is known about his childhood though he grew up on a plantation in Virginia. His Mother died when he was only seven. At twelve, he entered the College of William and Mary Preparatory School. He graduated from the College proper in 1807. He then studied law and was admitted to the bar in 1809. Family Ties Tylers father, John, was a planter and  supporter of the American Revolution. He was a friend of Thomas Jefferson and politically active. His mother,  Mary Armistead - died when Tyler was seven. He had five sisters and two brothers. On March 29, 1813, Tyler married  Letitia Christian. She served briefly as First Lady before suffering a stroke and dying while he was president. Together she and Tyler had seven children: three sons and four daughters. On June 26, 1844, Tyler married Julia Gardner while he was president. She was 24 while he was 54. Together they had five sons and two daughters.   John Tyler's Career Before the Presidency From 1811-16, 1823-5, and 1838-40, John Tyler was a member of the Virginia House of Delegates. In 1813, he did join the militia but never saw action. In 1816, Tyler was elected to be a U.S. Representative. He strongly opposed every move towards power for the Federal government that he saw as unconstitutional. He eventually resigned. He was Governor of Virginia from 1825-7 until he was elected a U.S. Senator. Becoming President John Tyler was the Vice President under William Henry Harrison in the election of 1840. He was chosen to balance the ticket since he was from the South. He took over upon Harrisons quick demise after only one month in office. He was sworn in on April 6, 1841 and did not have a Vice President because no provisions had been made in the Constitution for one. In fact, many tried to claim that Tyler was actually only Acting President. He fought against this perception and won legitimacy. Events and Accomplishments of John Tyler's Presidency In 1841, John Tylers entire cabinet except for Secretary of State Daniel Webster resigned. This was due to his vetoes of laws creating the Third Bank of the United States. This went against his partys policy. After this point, Tyler had to operate as president without a party behind him. In 1842, Tyler agreed to and Congress ratified the Webster-Ashburton Treaty with Great Britain. This set the boundary between Maine and Canada. The border was agreed upon all the way to Oregon. President Polk would deal in his administration with the Oregon border. 1844 brought the Treaty of Wanghia. According to this treaty, America gained the right to trade in Chinese ports. America also gained the right of extraterritoriality with U.S. citizens were not under the jurisdiction of Chinese law. In 1845, three days before leaving office, John Tyler signed into law the joint resolution allowing for the annexation of Texas. Importantly, the resolution extended 36 degrees 30 minutes as the mark dividing free and slave states through Texas. Post Presidential Period John Tyler did not run for reelection in 1844. He retired to his farm in Virginia and later served as Chancellor of the College of William and Mary. As the Civil War approached, Tyler spoke for secession. He was the only president to join the Confederacy. He died on January 18, 1862 at the age of 71. Historical Significance Tyler was important first of all for setting the precedent of his becoming president as opposed to just Acting President for the rest of his term. He was not able to accomplish much in his administration due to the lack of party support. However, he did sign the annexation of Texas into law. Overall, he is considered to be a sub-par president.

Climate change Essay Example | Topics and Well Written Essays - 500 words - 1

Climate change - Essay Example London and New Orleans already have storm surge defense mechanisms in place as a national requirement. Displacement of communities and reduction in landmass will have dire consequences on the world’s resources. Coastal erosion, flooding, water quality, loss of life and cultural resources and values are all expected to be implicated as a result of this effect of climate change. . The Maldives are currently under pressure. President Nasheed of the Maldives islands stated recently that the nation state was looking for new land to purchase due to the effects of rising sea levels. The nation has the lowest land mass above sea level and it is estimated that unless climate change is controlled the nation will be under water by the end of this century. (OCarroll, 2008) New York metropolitan area is a coastal community so dramatic raises in sea levels will bare negative consequences. The GE community in Hungary has developed an animation to show the effects of sea level rises and shows a time line on the continuation of rises and the submerging of the area. The animation is available from http://www.gearthblog.com/blog/archives/2007/04/animation_roundup_ri.html OCarroll E (2008) Faced with rising sea levels, the Maldives seek new homeland Online Journal The Christian Scientist available from http://features.csmonitor.com/environment/2008/11/11/faced-with-rising-sea-levels-the-maldives-seek-new-homeland/ accessed 9th December

Describing a situation where leadership was properly exemplified or Essay - 1

Describing a situation where leadership was properly exemplified or not - Essay Example One of the recent incidents provides a clear piece of information about the implementation of the leadership strategies and plan of actions to contribute in the declination to the war on terrorism that is the ‘assassination of the mastermind of terror, Osama Bin Laden’ (Granderson, 2011). The killing of Osama Bin Laden is a recent occurrence of an event under the leadership of Barack Husein Obama, the current president of the United States of America. If one tries to look at different aspects of this event, it is an observation that although this event became one of the most talked-about events of the history, and media of the whole world counted it as greatest victory of Obama’s leadership. However, it is very important the one should look at different effects of this leadership while considering the case study of Osama’s killing. While analyzing it on ethical basis, study indicates that the Obama’s leadership decided to carry out killing of Osama b ased on different allegations, most common, 9/11 attacks on World Trade Center in 2011 (CNN, 2011).

Social Psychology - The Stanley Milgram - psychological experiments Essay

Social Psychology - The Stanley Milgram - psychological experiments - Essay Example The case was taken as the punishment given to a victim member by giving some shocks by a member in a group. This shows his harsh obedience to his leader. But the member stopped the shocks when the victim refused to give answer further. The member showed tension in the member's mind. This study showed many behavioral aspects which were observed in this study of obedience. One real life example is when the police torture the criminals. But still when some police person shows the behavioral aspects showed by the study by Milgram. The police person also shows some tension in their mind when they are ordered to beat the criminals. The two studies which will be used to reduction of prejudice are contact and education. These two factors will cause a reduction of the prejudice as the contacts increase the knowledge about the world. The person who is in contact of different person will know about the things happening in the world and thus might able to distinguish the between the right and wrong. features about the facts. The books thus give the reality based knowledge. This lead the person to reduce prejudice as the books imparts the right knowledge. The teachers have given the top most places in the world as lead the students to the right area. They give accurate direction to the students. Thus they know what is right and what is wrong. The theory and study of contact has been evaluated as the best study for reducing the prejudice as cont

Reasons for Customer Service Policies

Reasons for Customer Service Policies Customer service is defined by (wiseGEEK. 2017) as the act of providing customers with helpful and positive experience, before after and during purchasing something, others like Staff, I. (2017) said that customer service is the process of ensuring customer satisfaction, anyway we look at it customer service focus on customer satisfaction. This report is based on customer service at Secrets resorts and spas in Montego Bay, where the researcher is a manager and the job description is the promoting of a customer-focused culture and to train and develop staff to provide quality customer service. This report will be in the four-paragraph format and I will discuss the reasons for using customer service policies in this Organization and the importance of having customer service policies in the organization. Research findings: Reasons for customer service policies: Gives a stable competitor advantage. Promotes a good working environment. Increase cost efficiency. (prezi.com, 2017) The importance of having customer service policies in the organization: Make or break a reputation. Customers will pay more for better customer service. Customer service has a big impact. (Desk.com, 2017). In an organization, customer service is the backbone of how the business survives and this is the customer expectation of a business, good customer service and exceeding expectation (Nimetz,2017). Implementing customer service policies so that employees and employers alike will be on the same track as to how the customer service policies work in that organization, there are some reasons as to why customer service policies should be implemented theses are as follows. Customer services policies give a stable competitor advantage, this means that the competitor is selling the same service or product at the same price or maybe in the same location, what would make the difference is the customer service, this is what keeps the customer coming back. customer service policies also promote a good working environment to do this, employers have to motivate staff so that they can provide a good working environment for others and show that they are positive about the company customer service and doing all of this will increase cost efficiency by rising customer retention which will improve profits and in return customers will tell others of the great customer service they receive hence promoting the business (prezi.com, 2017). Conclusion Customer service is very important in the hospitality industry and business overall as customers spend money where they feel valued so implementing policies so that everyone can be on the same page and deliver impeccable customer service is a great idea (Williams, 2017). Customer service policies make or break a reputation, in this modern world where technology is at the tap of the finger and different reviews can be posted right there and then. People are more prompt to post bad reviews and these reviews are what other people view to see if that organization is for them (Desk.com, 2017). It is a fact that customers will pay more if the customer service is much better than the competition that is selling the same product or service.desk.com 2017 states that Surveys have shown that 86 % of consumers would pay more for a better customer experience. People will always pay more if they think that they are getting a value for money which includes premiums experiences, early and better fea ture of whatever service they are purchasing (Desk.com, 2017). The essential point is that customer service has a great impact on the organization, it is a lot cheaper to keep your existing customer than to get new ones, with the cost of advertising and promotion.desk.com, 2017 said that The U.S. Small Business Administration claims 68% of customers leave because theyre upset with the treatment theyve received, this cost business a lot of money trying to build back their reputation and get back customers (Desk.com, 2017).

Comparing Relationships in Raymond Carver’s Cathedral and Langston Hughes Mother To Son :: Comparison Compare Contrast Essays

Relationships in Raymond Carver’s Cathedral and Langston Hughes' Mother To Son My Idea of family honestly didn't begin until I agreed to marriage and children. Until that moment, in my laxity, I hadn't even considered the many aspects and values a family should consist of. My experience needless to say, laid in shattered pieces long before I took over the reins of raising myself and built a blockade fortress of stoicism. In all seriousness, I often considered never having a relationship, thinking I was incapable of possessing the experience it would take to pursue such an endeavor. Needless to say, I didn't say 'yes' the first time. In spite of this, I did marry; yet my idea of family was built without preconceived ideologies. I've done what I felt was nurturing and beneficial for my children both environmentally and educationally. All in all, my family is successful though we are a work in progress. I'm often overly diligent in their wellbeing out of my heightened need for them what I never had; the experience of a wonderful family that sets the basis for a su ccessful life when life beyond the days of a dreamy child are a hardship all their own. Family relationships, be it any form, is as always a work in progress, yet, with the fiction work of Cathedral by Raymond Carver and with Langston Hughes' poem Mother To Son, we see those with steadfast nerves and unwavering determination can succeed in this precious and challenging undertaking. When concentrating on the foundation of a promising family, being that of love in marriage in reference to the fiction "Cathedral," I come to see some semblance between my idea of an assuring affinity told by the husband, only referred to as "Bub." Although not blatantly apparent is the husband's love for his wife, he does show it with a bit of a jealous disposition. When referring to his wife's ex-husband, he purposely neglects to even give the guy a name as a result of his envious attitude jeering, "Her officer-why should he have a name? He was the childhood sweetheart, and what more does he want? (818). Besides jealousy, he also expresses many other emotions of a typical loving husband such as: protection, affection, consideration and hurt, with regards to his wife's relationship with her friend Robert, he pouts, I didn't want him (Robert) to think I'd left the room, and I didn't want her to think I was feeling left out.

Professional Workforce: The Brilliant Movers Essay

In â€Å"The Coming of the New Organization† Peter F. Drucker (1998), the article confers about the necessitation to revolutionize the command-and-control organization to information-based business society. Indeed, a very intelligent proposal of considering the impact of computer technology on capital investment decision, making it a masterpiece to oblige such organization to be composed of highly educated workforce. One of the circumstances cited by the author set-up to have a more meaningful to wit: In an orchestra, there are probably few orchestra conductors who could coax even one note out of French Horn, let alone show the horn player how to do it. But the conductor can focus on the horn player’s skills and knowledge on the musicians’ joint performance. (p. 1-19) Mainstream Professional Development Mainstream professional development shall be best described by a technological technique that is clearly a natural offshoot among people immersed in today’s wired culture. The clamor for major reforms in the business system given the long standing perception of inferior-superior scheme is deficient, there needs to be a complete transformation of mission-vision by having a naturally concrete, workable and cost-effective plans and measures to enhance faculty performance by encompassing primarily knowledgeable and well experienced professionals. Compromising Camaraderie for Excellence A workforce of highly educated professionals can be cited for uncompromising integrity and professional excellence as a team of power. Without a doubt, successes are made by powerful individuals, first-rate decision makers but best of all brilliant movers. But having a pool of this bright squad may somehow formulate some variance on camaraderie and might have a profound impact on their personal and professional development. And there’s nothing more recommended way to deal with that but through a succession of group activity that may elevate the feeling of union and good ambience in the workplace. One major thing to take into consideration is hearing them all talk, nevertheless that matter would be more interesting to achieve since they all are above average. Workforce Uniqueness Everybody is unique and so their way of thinking, but finding a common ground for people to compromise is uncomplicated and so a straight mission and vision for a company is inevitable. It is the standard within workers that illustrates an intrinsic value as a dynamic pedagogical tool in a conventional business management program. Methodological Approaches Various methodological approaches, with emphasis on performance and the value of continuous learning help the group a lot to lead a common acuity. A viable framework of course design in this field of discipline, adopts on a hands-on approach to gain new competencies, improve existing techniques and share them with colleagues directing a new institutional structures and strategies.

Racial Segregation in “Brownies”

Segregation in â€Å"Brownies† The short story â€Å"Brownies† written by ZZ (Zuwena) Parker, takes place at Camp Crescendo, a summer camp for girl scouts. The story is primarily about the journey of fourth grade girls scouts from different schools, who are known as The Brownies. Each Brownie Troop is categorized by their different ethnicities. The story is told in the perspective of Laurel, an African American girl who is known to the girls in her Brownie troop as ‘Snot. ’ On the first day of camp the Brownie girls stumble upon a troop of white girls and claim one of their members had address them with a racial slur.Deeply offended by their own assumption, they plan on teaching the other girls, Brownie Troop 909, a lesson. As a result, the next day the Brownie troop picks a fight with every girl within Brownie Troop 909, not knowing that those girls are delayed learners. The central theme of the story â€Å"Brownies† is segregation and how it affect s the mind and actions of the younger people. In the short story, racial segregation began from the misuse term â€Å"Caucasian† at Laurel’s school, Woodrow Wilson Elementary School. The school is located in the South suburbs of Atlanta, Georgia, where there are very few whites who lives there in the East coast.In fact, there is only one white student who is enrolled at Woodrow Wilson Elementary School; a boy name Dennis. Based on the history of the time and location â€Å"Brownies† was written in many people had little interaction with Caucasians, in this case, the students at Laurel’s elementary school. The troop and their classmates saw â€Å"Whites [as] baby pigeons: real and existing, but rarely seen or thought about† (Parker 179). With the comparison made between baby pigeons and white people, this illustrates that the Brownie girls never experience being around white people as much.For this reason, the children did not know the meaning of th e term â€Å"Caucasian† or how the term is used correctly in a sentence. Thus, the children made fun of the word and used it in a jokingly manner by teasing each other. For example, from time to time the students would call one another â€Å"Caucasian† for the way their classmates acted and the way they were dressed. Weeks before the camping trip Arnetta, one of the Brownie girls, teased: A boy [for] wearing impossibly high-ankled floodwater jeans and said, ‘What are you? Caucasian? ’ The word took off from there, and soon everything was Caucasian.If you ate too fast you ate like a Caucasian, if you ate too slow you ate like a Caucasian. (Parker 179) With the term â€Å"Caucasian† constantly being used as a joke throughout the school, Dennis the only white kid in school joins in the act of making fun of the phrase, not knowing that it is about his own race. Racism continues when the Brownie Troop arrive at their camping destination. Still on the bus , the black girls Brownie troop judges the white girls Brownie Troop 909 for their different skin complexion and what they had brought along the camping trip.At this point in the story the girls could care less of who the white girls are and where they have come from. Z. Z. (Zuwena) Parker starts off her story with a criticism narrated by ‘Snot’, the least respected girl in the black girls Brownie troop: Troop 909 was doomed from the first day of camp; they were white girls, their complexions a blend of ice cream: strawberry, vanilla. They turtle out from their bus in pairs, their rolled-up sleeping bags chromatized with Disney characters: Sleeping Beauty, Snow White, Mickey Mouse: or the generic ones cheap parents bought: washed-out rainbows, unicorns, curly-eyelashed frogs. 177) The quote is said to give a sense of labeling and singling out of troop 909, possibly out of jealousness. The Brownie Troop mainly joked among themselves about the white girls Brownie troop on their differences in ethnicity, skin tones, and how spoil each are by their parents. By the way ‘Snot’ listed what troop 909 had brought along their camping trip; it may be assumed that ‘Snot’ Brownie troops were envious of them. At another point of the short story, they even compared hair length and texture of each other.The black Brownie troop racial acts continue when Arnetta made a false rumor about troop 909. Arnetta had convinced her gullible troop members that one of the white girls had called one of their troops by the name â€Å"nigger†. Arnetta, who is known to be a leader-like to her Brownie troop for her tone of voice when she speak, was so insulted by her own rumor that she told her girls, â€Å"We can’t let them get away with calling us niggers. I say we teach them a lesson† (Parker 181). This quote sets them up the main conflict of the story.It was the beginning of the revenge the black girls Brownie troop plotted on the white girls Brownie troop 909. At the end of the short story, the black girls Brownie troop become conscious that they have made false assumptions on the other troop when the leader of troop 909 revealed to them that her girls have learning disabilities. The Brownie 909 troop leader had revealed that her â€Å"‘girls are not retarded. They are delayed learners†¦ from the Decatur Children’s Academy. Many of them just have special needs’†(Parker 190).Few of the girls in the white girls Brownie troop are echolalic. Echolalic is a learning disorder, which comes from a psychological term echolalia. When a person is diagnosed with echolalia, the individual tends to unintentionally repeats what they have heard from another person whether it is a bad or made-up word(s) or phrase(s). The black girls Brownie troop turn themselves to the victimizer when they accused Troop 909 for calling them a â€Å"nigger†. To an extent, Z. Z. Parker’s short sto ry â€Å"Brownies† central theme of segregation is relevant to today’s society.Though segregation is still present in today’s world, it is not the same as it was years ago when it was a severe matter. Compared to segregation back in history, where most people die fighting for their rights, individuals today mostly fight verbally through petitions and marches. One of the most common segregation disputes in the United States today is gay marriages being legalized. It is said that homosexual marriage is wrong because it ruin the meaning of â€Å"marriage†. For decades, marriage has always been between a man and a woman.In addition, homosexual marriage imposes its acceptance on all society and religion such as Christianity. Though some parts of the United States still disapprove of gay marriages, they cannot stop two individuals from loving each other. Overall, Segregation still exists in the world and will always exist, whether it is on race and or gender. W orks Cited Parker, Zuwena. â€Å"Brownies. † /Back Literature. /4th Ed. Eds. V. J. Kennedy, Dana Gioia. Boston:Pearson, 2012. 177-194. Print.

Essay on Credit Card and Coin

Essay on Credit Card and Coin Essay on Credit Card and Coin Introduction Intro: Good afternoon, my name is Denver Lobo and I will be talking to you about a new product called Coin. Transition: However before we start I’d like to get a quick show of hands as to which of you have more than one credit or debit card in your wallet, purse, or pocket. Hook Intro: A study from Experian, a global leader in providing information and analytical tools shows that the average American has 3.5 plastic cards in their wallet. This includes credit and debit cards, but excludes membership or miscellaneous cards. Transition: In an effort to simplify and reduce the number of cards that weigh you down, I want to introduce you to Coin. Agenda Intro: So today, I would like to introduce you to a new product called Coin. I will take you through why Kanishk Parashar decided to start this company and what it’s product accomplishes. There are many advantages of using a Coin, so I will walk you through a couple of advantages that I think are most important, and then through a few disadvantages so that you can make an informed buyers decision as to whether you would like to use such a product. I will show you how to use a Coin, and ultimately show you how to pre-order your own Coin. Transition: Last week I told you all that 85% of the worlds transactions are done in cash, which amounts to a large untapped market for card processors, but also start ups such as Coin. About Intro: Kanishk Parashar started this company in 2012 because he believed that you can hold one card that holds all your cards, he spent the first six months prototyping, and the next six months acquiring venture capital funding. He said, â€Å"Small alterations go a long way and by simplifying a process you can improve a persons life. Eventually he came up with Coin. Coin is a connected device that can hold and behave like the cards you already carry. Coin works with your debit cards, credit cards, gift cards, loyalty cards and membership cards. Instead of carrying several cards you carry one Coin. Transition: Kanishk wanted users to have a great experience on a day-to-day basis. So he made it simple. Simple Intro: You can have all of your Cards in One Coin. You would never have to carry a wallet around as you would have every card you needed stored between your phone and your Coin. The dimensions of a coin are exactly that of a normal credit card, which goes along with the idea of having more with less. You can store up to 8 cards on your Coin, and an unlimited amount of cards on your phone. Transition: Along with the great user experience Kanishk wanted to make the interface easy to use, so he did. Easy Intro: Swipes like a card. Handles like a dream. With the picture on the screen, you can see two integral parts of the Coin. First the toggle button, and second the screen. The toggle button is used to flip through the 8 different cards saved on your Coin. So if you want to pay for a business dinner, you can pay with your corporate card, if you’re out for dinner with your family, you can, well also use the corporate card. You might be thinking well what happens if the button is pressed after you choose your desired card? Once you pay for a check with your card, and the card moves out of your proximity, a low energy Bluetooth chip locks the card selected so that it cannot be changed. Transition: This functionality also makes the Coin Secure. Very Secure. Secure Intro: The first security feature is that it alerts your phone if you walk more than 7.5m away from your Coin. As you can see in the picture, the Coin app asks the user, â€Å"Did you leave your Coin behind?† As coin is a digital device, you can lock it down completely if you lose it, without locking down or cancelling any of your cards. The second security feature just like the feature Find my Iphone, you can now find your Coin, so it will have more security features than a regular card. Transition: Along with the security

Corporate Responsibility Essay Example | Topics and Well Written Essays - 750 words

Corporate Responsibility - Essay Example The litigation involves Pelman vs McDonald Inch on the ground that the corporation intentionally misleads their customers about the health products and services they offer through their false advertisements. The plaintiff argues that the consumption of fast food from MacDonald Corporation could have partially contributed to the overweight, obesity and heart disease; thus deterioration of health. The respondent denied the allegation by arguing that they are not accountable for the decisions made by the plaintiff to consume their fast food products. Discussions MacDonald Corporation and other fast food restaurants should be held accountable for selling harmful products, failing to caution consumers of the risks of a high-fat diet, and misleading advertising. This is because high consumption of products and services from fast food industries has become the major cause for health problems in the United States. The research on business ethics demands corporations to be socially accountabl e for their actions or activities. ... MacDonald and other fast food industries have been frequently ranked among the producers of unhealthy food, which have contributed to varied health problems to children (Mello, Rimm, and Studdert, 2013). These fast food companies should be judged for making deceptive advertisements arguing that their products and services offer health solutions to consumers and yet they create more health problems. Wharton (2005) argues that obesity have raised many difficult marketing questions regarding the issue of junk food and deceptive advertisements made by fast food industries. Childhood obesity, which is linked by consuming sugar-laden fruit juice, chips, Oreos and other non-nutritious snack foods have raised a major health concern in the U.S government. The new government research pointed some of the culprits behind the cause for increased childhood obesity. MacDonald Company was among the identified company with pending litigation about their deceptive advertisements and not being socially responsible for their actions, which has left many children with health problems. Although the major aim of the company is to make profits, they should carry out their business with ethical concern of not causing harm to their potential customers. The decision made by the U.S government for fast food industries to stop advertising harmful products to kids has raised some concern within fast food industries. These companies advertise their product knowingly that there is something wrong with the advertisement; thus they deserve to be judged negligent and warned about such actions. Although it is not easy for marketers to change their products overnight because they will run risk of changing their products

International trade Assignment Example | Topics and Well Written Essays - 1000 words

International trade - Assignment Example With due consideration to the various assumptions made by John Miller in his article, the discussion henceforth will intend to discuss the impact of the then working condition towards the development of the nations. Therefore, the evaluation of the arguments will consider the theories of Mercantilism, Liberalism and Marxism to define the actual notion presented through the article in relation to labour and economic development. Discussion Position of the Article in the Wider Debates in International Political Economy The phenomenon considered in the article concentrates on the Anti-Sweatshop movement held during the 1990s by young students, especially in American and European industrial regions. The sole concern behind this movement was to mitigate the violation of labour rules in respect of wages, child labour practices and safety measures along with health related issues (United States General Accounting Office, 1988). In this context, the term ‘Sweatshop’ is referred as the working conditions or rather environment where labours need to work for extra hours on a regular basis following rules which apparently disregard human values in relation to the minimum wage rate, or minimum working hours (Arnold & Hartman, 2010). The article further presents a view on the positive role of low wages for the labours working in Sweatshop which can be understood with reference to the Liberal approach of international trade theory. The two most apparent assumptions considered under this theory can be identified in terms that liberalisation denotes a massive inclusion of the government in deliberating the rules and policies concerning employment. This further exhibits the significance of freedom to be enjoyed by labourers through human rights and the role of free markets in the overall development of the economy (Slaughter, 1995). Emphasising on the liberal economic theory, the discussion of the article tends to elaborate on the economists’ view in favour o f the imposition of legal codes to ensure that every factory abodes by the policies which in turn guide the ‘freedom of human rights’. The article further elaborates on the fact that the employees of factories should be treated with equality and liberty in their workplaces with the aid of proper safety and healthcare measures in order to mitigate the conflicts arising and thereby ensuring better economic growth. As connoted by Miller (2003), â€Å"What to do about sweatshops? This is not a difficult question for most main-stream economists to answer. Just enforce law, they say† (pp. 131). However, on the contrary, the discussion in the article also deliberated that a certain degree of freedom was enjoyed by the labourers by willingly opting for such hard works to earn a relatively better pay than that offered by other sectors. The discussed theories of the article also states the economists’ views about the overall labour market development so as to improv e economic conditions which can be illustrated with the help of Mercantilism approach to international trade. The Mercantilism approach attempts to pay major attention to the significance